Art and Science

Established by Ant Foy and Mike Gaal, Foy\Gaal brings together a wealth of healthcare marketing and brand communications expertise.

Brand Scientists

Ant Foy

Beginning his career in healthcare advertising back in 1988, it’s fair to say Ant has worked with a vast array of brands, categories and people.

Following the completion of a Business Communications degree, Ant began working as a copywriter in mainstream advertising in Sydney before joining Curtis Jones & Brown a couple of years later and beginning his adventure in healthcare advertising.

In 1995, Ant moved to Melbourne to help establish McCann Healthcare. Under Ant’s leadership as Creative Director, and later National Creative Director and General Manager (Melbourne), McCann Healthcare was one of the most highly awarded healthcare agencies in the world.

One of the things that sets Ant apart is his ability to grapple with intricate technical and strategic details and ‘translate’ them into elegant, compelling messages.

Contact Ant

Brand Scientists

Mike Gaal

Even before becoming a designer over 25 years ago, Mike has been driven by the belief that nearly everything in life can be improved by clever design.

Mike’s expertise extends from brand identity through to the creation of multi-platform campaigns and even retail/environmental design.

By understanding the integral role that design plays in how people relate to brands and, in turn, how that can have a positive impact on a client’s business, Mike brings a strong strategic foundation to his craft.

Mike saw the enormous potential of digital technology and new media when they were still in their infancy, and has championed the need for strong brand congruence across traditional and new media ever since.

As well as healthcare clients, Mike has worked with a diverse range of organisations, from Telstra, NAB, McDonalds and Intel through to the Carlton Football Club and Attica.

Contact Mike

Brand Scientists


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