Following the completion of a Business Communications degree and a couple of years in ‘normal’ advertising, Ant began working as a copywriter at Curtis Jones & Brown in Sydney. After five years there, he became a senior copywriter at Sudler & Hennessey.

In 1995, Ant moved to Melbourne to help establish McCann Healthcare. Under Ant’s leadership as Creative Director, and later National Creative Director and General Manager (Melbourne), McCann Healthcare was one of the most highly awarded healthcare agencies in the world.

One of the things that sets Ant apart is his ability to grapple with intricate technical and strategic details and ‘translate’ them into elegant, compelling messages.