Everyday Matters


Putting patients front and centre, this campaign reignited interest in a Rheumatoid Arthritis treatment that had been a late entrant to the market.

Building on the insight that rheumatoid arthritis makes doing simple, everyday tasks very difficult, we created a campaign that celebrated the everyday. With the help of Cimzia, patients can deal with everyday tasks more easily, allowing them to re-engage with life. The campaign, aimed at specialists, included print, direct mail and an iPad detail aid.


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*Project undertaken as FGH Melbourne (previous company)